Projects	Client
	The Green	Public Arts & Yorkshire Forward
	Delivered	Brief
	Branding/Packaging/Brochure	To design a brand concept for a series of public art
	Seed Cards/Planters/Advertising	interventions across 5 Yorkshire towns. The Green
		involved closing a main street in each town and installing
		a turf covered interactive sculpture to challenge how we
		use the urban environment. The brief included developing
		a media pack for circulation to press and interested parties
		that reflected the nature of the project. The pack, developed
		to look like a sod of turf, contained a flyer with grass seeds
		embedded in for recipients to grow their very own 'Green',
		and 'plant markers' for each town. We supported the pack
		with a marketing and PR campaign which was very successful
		and achieved wide print, radio and TV coverage.
	Media Box (outer)
	Lid removed (showing literature inside)   Leaflet/Poster is removed to reveal seed card and promotional planters   Underneath box shows a grass root system, to complete the look of a piece of turf.   Promotional card that had grass seeds embedded into the paper, allowing it to be planted to grow your own grass       Promotional planters, part of the promotional pack to be used by each town as giveaways over the activity       Brochure opens out twice, then utilises the reverse as a poster to market the event   A selection of regional advertising for the event